Falu red (often called Falun red or Swedish red) is a traditional Swedish paint color with deep historical and cultural significance.

It originates from the copper mines in Falun, in central Sweden. The pigment was originally made from waste material left over from copper mining, rich in iron oxide, which gives the paint its characteristic earthy red color. The paint has been used in Sweden since at least the 16th century.

Falu red became especially popular for painting wooden houses, barns, and farm buildings. The color was inspired by the red brick architecture of continental Europe, which wealthy people admired but could not afford. Painting wooden buildings in Falu red gave them the appearance of brick, while also providing protection against harsh weather.

Beyond its appearance, Falu red is practical: it is breathable, durable, and well suited to wooden structures in cold, damp climates. Over time, it weathers beautifully, fading softly rather than peeling.

Today, Falu red is one of the most recognizable symbols of the Swedish countryside and is strongly associated with rural life, tradition, and Scandinavian cultural identity.